April 2014

The inane ramblings of a leaflet & flyer distributor.

Weather wise, April was fairly good for delivering leaflets and flyers across Worthing, plenty of dry days, lots of sun and above average temperatures – a result!

The main project this month was to source a new additional shed, sort out a base for it and get it erected, somewhere to store client’s leaflets and flyers, as the volume of boxes building-up in the conservatory was getting out of hand. There was pressure on to get the situation sorted and under-control before the summer arrives, so we can re-claim the conservatory for its intended use.

I had no idea just how expensive sheds were until I started to look around locally, so I ended-up finding a 12’ x 8’ monster on Amazon for about £400 from a company called Walton Garden Buildings, which seemed reasonable. Then I checked on their own website and found it was even cheaper, coming in just under £370, which as with the listing on Amazon included free delivery – bargain!

They also offered an erection service for £170, but as I am always looking to keep expenses down, I roped in my brother to help, and between us we had the thing up & finished in about 6 hours. It was hard going, and subject to some swearing during the operation, but what the hell, it saved me £170, and it was payback for me helping him with a new patio.

Two clients, who will remain nameless, had problems with their campaigns this month.

One had a great idea to include their leaflet inside a little party bag, and seal the bag with a little promotional sticker. The idea being that anyone finding a party bag on their doormat would, of course, open it to see what was inside – increasing the chances of the client’s message being seen and getting attention.

What they didn’t consider was how long it would take to stuff & seal 10,000 party bags! So, when I was due to pick-up the first lot for delivery only a fraction of the number were ready, roping in friends and family members to help, they were just able to complete enough in time to meet the delivery schedule.

It was a bit of a pain having to pop into their offices every few days to pick-up additional batches as they were ready, so I could get them to the lady that makes-up the bundles of leaflets & flyers for me prior to me delivering them, but we managed to work around the situation to help the client out.

Somehow, I think they will be having nightmares about that little operation for some weeks to come!

The other client wasn’t so lucky, and their problem was unfortunately something beyond what I could help with.

They had had a great idea to change their flyer design for a new offer and make it a bit quirky, and they did a great job – it was very eye-catching and I am sure it would have resulted in an increased response.

However, there was a wee problem – they had taken an image off the Internet and used it without permission from the copyright holder! Oh dear, the proverbial hit the fan when someone I delivered to raised a complaint, and I got a panicky call from the client asking me to cease delivering the flyers straight away.

Seems easy enough, apart from the fact that over 3,000 more flyers had already been made-up into bundles ready for delivery, so I spent the best part of 5 hours unpicking their flyers from all the bundles – something I could have done without.

When they withdraw the delivery, I didn’t think to say that I would need to charge them for the time taken to unpick their flyers from the bundles, because I didn’t expect it to take as long as it did. So, although I suspect I would be within my rights to charge them, on this occasion I decided not to, however, I have added a paragraph to my terms & conditions to cover any such eventuality in the future.

So, what should be an extremely simple business operation has thrown-up a couple of very odd situations this month!

Anyway, onwards and upwards, with fingers very firmly crossed for another great summer this year.

March 2014

The inane ramblings of a leaflet & flyer distributor.

Great start to the month, with plenty of sunshine, no rain, and above average temperatures – what a massive improvement on the endless rain we had in January & early February.

Perfect weather for delivering leaflets & flyers, with the added benefit of topping-up what was left of the great tan I got last year. It does amuse me when some people assume I’ve been away somewhere hot, and how surprised they are when I explain that the tan is simply the result of working outdoors.

The downside of the better weather, is it brings out the occasional person who will come out of their house, sometimes even running down the road after me if I’ve managed to get a few houses ahead of them, to have a moan about having the leaflets & flyers put through their letterboxes.

I can understand that with the number of distribution companies delivering across the Worthing area, the volume of leaflets & flyers being delivered is high, but with all the problems in the world worth getting seriously upset about, I don’t think this issue is one of them.

I always explain that if they consider it that much of a problem, just put a little sign on the letterbox saying ‘No Junk Mail’, job done. Most people seem happy with this advice, although I had one complete nutter this month who took offence at this simple solution and went off on a complete rant – “I don’t have to f**king do that, why the f**k should I have to do that, why can’t you c**ts just f**k-off”. Charming!

Funny thing is I didn’t see what house he came out of, and when I asked what number he was, so I could avoid delivering there in future, I was told, “none of your f**king business”, before he stormed off in the opposite direction from where he came from. Therefore, there’s no way I can avoid delivering to his house again, what a strange little man.

I did chuckle afterwards, as I wondered what on earth was going on in his life to get him so worked-up over something so minor. I suppose it takes allsorts, doesn’t it?

Having only launched the website in January 2014, it was great to have it leap forward to the top of page one for the key searches on Google this month, increasing the number of enquiries. So, instead of chasing potential clients that had expressed an interest in doing a leaflet or flyer drop in order to get them booked in; I’ve been struggling to fit in deliveries for all those calling me!

It’s nice being fully booked two months in advance, but I can see the point arriving where I’ll end-up turning business away, as I’ll not be able to accommodate their requirements, which will be somewhat gut-wrenching.

February 2014

The inane ramblings of a leaflet & flyer distributor.

Last month I commented on the fact that it has been the wettest January since records began over 100 years ago, this month the news channels were reporting it was the wettest winter in over 250 years.

Am I the only one thinking how the hell can they know that, if records only started to be kept just over 100 years ago? Seems very odd to me.

Anyway, I was two days behind with leaflet and flyer deliveries as February started and was dismayed looking at the BBC online 5-day forecast for the Worthing area – rain was not only shown for every day, but there would only be very few short breaks from it on each day!

The flooding on my beloved Somerset Levels was getting worst by the day, and became the main story on the news channels, with reporters broadcasting live from Burrowbridge on the flooded main A road between Taunton & Glastonbury, and just a couple of miles up the road from where I used to live, so it was a bit surreal for me.

The Levels only dropped down the news agenda a bit when the Thames decided it wanted some of the attention and burst its banks west of London, flooding thousands of extremely expensive homes.

My thoughts are with all those whose homes were flooded, I once helped a mate who run a cleaning business in Taunton to carry out emergency clearing up of several homes that suffered flooding, so I have first time experience of how devastating it is for the home owners.

Back in Worthing, despite the almost non-stop rain, we were very lucky indeed, although it was miserable having to carry out leaflet and flyer deliveries in it, I had no choice but to plough on – I couldn’t let down the clients that had leaflet & flyer drops booked and were relying on the response to boost their businesses.

It’s always great to hear that clients are getting good business from having their leaflet or flyers delivered, there’s some satisfaction in knowing I am doing my bit to help local traders to grow, boosting the Worthing economy.

There was some relief from the rain in the second half of the month, when we actually had some days without any rain at all, which came as a great relief!

We even had a few sunny days, that were very mild for the time of the year, and it was great to be doing the leaflet & flyer deliveries in shorts & T-shirt instead of being dressed head to toe in waterproof gear.

Those dry days helped me to catch-up, despite starting the month two days behind, and all leaflets & flyers booked for the month were delivered by the end of the month.

So, back on schedule, now that deserves a pint or six in celebration!

January 2014

The inane ramblings of a leaflet & flyer distributor.

Well what a month it turned out to be!

It’s not great having to deliver leaflets & flyers in the winter months, but at least the last couple of years didn’t require the use of a wetsuit & flippers!

There’s certainly something crazy going on with the weather, not just here in Worthing or indeed across the country, but right across the world.

Two years ago, 2012, we hardly had any rain during the early months, but as soon as hosepipe bans were announced, the rain arrived and continued almost non-stop from mid-spring to the end of summer. The wettest summer in England since records began over 100 years ago, and the second wettest for the whole of the UK – yes, Scotland did fairly well, bringing the UK average rainfall down a little.

Last year, was one of the coldest and indeed longest winters since records began, it extended well into spring, in fact we basically missed out on spring, going straight from winter weather into summer weather. What a great summer it was too, I got a cracking tan whilst delivering in shorts & T-shirt, across the Sunny Worthing area!

Fast-forward to 2014, and we end-up with the wettest January since records began, which makes delivering leaflets & flyers fairly unpleasant, to say the least.

They say there’s no such thing as the wrong weather, just the wrong clothing – I can’t agree with that. It’s easy to wrap-up against the cold, but not so easy when is comes to rain, yes, you put the waterproofs on, from head to toe, but you generate a lot of heat when you are walking at speed to make deliveries, and, well lets just say, the waterproofs aren’t as breathable as one would like.

The other problem is trying to keep the leaflets & flyers dry, it gets to the point where you have to give-up, it’s not fair putting soggy leaflets & flyers though letterboxes – not for the householders and certainly not for the clients.

I always build some flexibility into the delivery schedule to take account for having to workaround the more extreme weather conditions, but that wasn’t enough for this January. I didn’t finish the month’s deliveries until two days into February; still I should be able to make-up those couple of days in February, in theory.

Mike.

Lancing & Sompting (north)

Worthing Direct Leaflet Distribution Services

Lancing & Sompting (north) Area Delivery Map

 Leaflets & flyers are delivered to a total of 3,000 households in the Lancing & Sompting (north) area.

Worthing Direct Leaflet Distribution Services North Lancing & Sompting delivery area map

The  Lancing & Sompting (north) delivery area is a new round starting in July 2014, together with its sister round of Lancing & Sompting (south) delivery area (5,000 households), the above map shows the total coverage area of both of these delivery rounds.

Once the rounds are completed for the first time, the dividing line between the two delivery rounds will be known and this map will be split and updated on the site.

For clients wanting to target all of Lancing & Sompting (total – 8,000 households) it is suggested you consider also booking the neighboring  East Worthing delivery round (2,000 household) in order to round-up your booking to a total of 10,000 households.

Lancing & Sompting (south)

Worthing Direct Leaflet Distribution Services

Lancing & Sompting (south) Area Delivery Map

 Leaflets & flyers are delivered to a total of 5,000 households in the Lancing & Sompting (south) area.

Worthing Direct Leaflet Distribution Services Lancing & South Lancing delivery area map

The Lancing & Sompting (south) delivery area is a new round starting in July 2014, together with its sister round of Lancing & Sompting (north) delivery area (3,000 households), the above map shows the total coverage area of both of these delivery rounds.

Once the rounds are completed for the first time, the dividing line between the two delivery rounds will be known and this map will be split and updated on the site.

For clients wanting to target all of Lancing & Sompting (total – 8,000 households) it is suggested you consider also booking the neighboring  East Worthing delivery round (2,000 household) in order to round-up your booking to a total of 10,000 households.

Central Worthing

Worthing Direct Leaflet Distribution Services

Central Worthing Area Delivery Map

 Leaflets & flyers are delivered to a total of 4,000 households in the Central Worthing area.

Worthing Direct Leaflet Distribution Services Central Worthing delivery area map

 

The Central Worthing delivery area is situated east of our West Worthing, west of our East Worthing and south of both our Tarring & Broadwater delivery areas.

It is situated between the main railway line to the north and the coast to the south, both Worthing town centre and the High Street fall within the area.

East Worthing

Worthing Direct Leaflet Distribution Services

East Worthing Area Delivery Map

 Leaflets & flyers are delivered to a total of 2,000 households in the East Worthing area.

Worthing Direct Leaflet Distribution Services East Worthing area delivery map

 

The East Worthing delivery area reaches to the south-eastern outskirts of Worthing, and is situated south of our Broadwater and east of our Central Worthing delivery areas.

It is situated between the main railway line to the north and both part of the A259 (Brighton Road) and the coast to the south.

West Worthing

Worthing Direct Leaflet Distribution Services

West Worthing Area Delivery Map

 Leaflets & flyers are delivered to a total of 5,000 households in the West Worthing area.

Worthing Direct Leaflet Distribution Services West Worthing delivery area map

 

The West Worthing delivery area is situated east of our Goring-by-Sea, west of our Central Worthing and south of our Tarring delivery areas.

It includes part of the A2033 (Tarring Road) to the north, parts of the A259 (Mill Road), plus Heene Road on its eastern fringe, with the coast to the south.

Goring-by-Sea

Worthing Direct Leaflet Distribution Services

Goring-by-Sea Area Delivery Map

 Leaflets & flyers are delivered to a total of 5,000 households in the Goring-by-Sea area.

Worthing Direct Leaflet Distribution Services Goring-by-Sea delivery area map

The Goring-by-Sea delivery area reaches to the south-western outskirts of Worthing, it is situated south of our Durrington, east of our Ferring and west of our West Worthing delivery areas.

It is south of the A2032 (Littlehampton Road), north of the coast and includes part of the A259 (Goring St., Goring Way, Mulberry Lane & Goring Road).